The process of building links has long been touted as the key to ranking in search engines.
After all, studies about the relationship between external links and rankings have shown its nearly impossible to rank without them.
In fact, a Moz study of over 15, 000 keywords found that 99.2% of all websites at the top of the rankings had at least one external link.
Link-building tactics through spammy emails, article submissions, and trading links are strategies of the past. Today, if you want to generate links, youve got to put in the work to earn them.
While the right inbound website link can grow your Google rankings, revenue, and brand, the wrong ones can get your site penalized.
How? Lets dive in and find out.