How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut
How Listening to Your Clients Wants and Needs Can Help You Land More Sales. Business owners often do more talking than listening. When it comes to making sales, often it’s
There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider
So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign
Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher
Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions
How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price