👀 How to Get Your Customers to Sign Up for Email
Getting your customers to sign up for email can be the hardest work you do online.
Growing a big responsive email list takes time and hard work.
But the benefits are well worth the effort.
Having your own email list is an excellent way to gather and qualify leads, build relationships with your audience, and make sales.
Getting your customers to sign up for email can take a bit of work, here I have put together some ways to speed things up and grow your list faster.
1. Your Sign-up Forms Need To Stand Out
2. Keep It Simple, Name and Email Address Only
3. Advertise Your Email List Everywhere
4. Emphasize the Benefits of Your List
5. Entice Your Customers with a Lead Magnet
6. Talk About Your Email List Offline
7. Monitor Your Marketing Results
1. Your Sign-up Forms Need To Stand Out
You want your customer to sign up for email, so create sign-up forms that grab people’s attention.
Place your forms in a prominent spot on your site so it gets seen.
Be sure to design the form so it’s different from the rest of the page.
Surround you form with benefit-laden calls to action.
Make sure people know what they can expect from signing up.
Be sure to add an exit pop-up to catch people before they leave.
2. Keep It Simple, Name and Email Address Only
Your form should have just two fields to fill in – name and email address.
Don’t ask for anything more than that.
This personal information is already a big ask and if you make it harder or more complicated to sign up, people won’t do it.
3. Advertise Your Email List Everywhere
Customers can't sign up for email if they don't know about it.
Tell people about your email list everywhere you talk to your potential audience.
Advertise it on social media (including your profile), email signature, marketing materials, and anywhere else people might potentially see it.
4. Emphasize the Benefits of Your List
What's unique about your list and what do you offer?
Identify what it is and explain it everywhere you talk about your list.
Understand your perfect customer well and offer them something irresistible.
Show them how your email content will improve their life.
5. Entice Your Customers with a Lead Magnet
You can entice more customers to sign up for Email by using a lead magnet.
A Lead Magnet is a free piece of content that people can get in exchange for their name and email address.
Your lead magnet will also give people a taste of the value they can expect from your list.
6. Talk About Your Email List Offline.
Don’t forget to tell people you meet offline about your list as well.
If you have an offline store, advertise and tell customers personally.
Include it on offline marketing materials as well as online.
7. Monitor Your Marketing Results
Keep track of where the bulk of your new subscribers are coming from.
For example, if you find that your Facebook page is driving more traffic, focus your efforts there.
You may also try other social media sites to see if you get similar results.
Alternatively, if you find that some marketing channel isn’t sending new subscribers, drop it and try another.
This is how you discover what works best for your market.
Do you want to learn more about getting customers to sign up for Email?
Check out List Building Black Ops.
List Building Black Ops teach you how to get customers to sign up for email, and will help you achieve your business goals.
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